When the movie posters and trailers began to emerge for Where the Wild Things Are, I remember being taken aback by the type. In fact, it was one of the main reasons I was excited to go and see the movie.

Geoff Mcfetridge is the mastermind behind the hand-drawn child-like type of the movie. There is something really beautiful about type inspired by the scribblings of children. The marks are fresh and unconscious, rendered seaming-less.

It might seem simple to recreate a typeface such as this, but in reality, its the coupling of the concept that drives it home for me. A beautiful juvenile font, massive puppets, the tainting of a child on an untouched rabble of simple creatures; all of these variables make the type more believable, more credible. Geoff’s work falls on this aesthetic of wonky reminiscent doodles of childhood. Definitely a designer to watch.