Affordable Energy Concepts // Identity, Stationary, Interactive Design, Wordpress Development
Organizations such as AEC, inc, have cropped up all over the world. These companies cater to the environmentally-conscious consumer, both residential and commercial property owners. AEC provides Energy Audits that assess energy leaks in a structure and provide solutions to conserve energy and money. In addition to this assessment, the company provides new solar systems to provide clean and efficient energy.
The branding of this project moved in a direction away from the expected. Colors and imagery that are typical of these organizations (green for the earth, yellow for the sun, etc…) were avoided in order to provide a unique identity. The logo utilizes the prime keyword of this branding solution: energy. All of the systems, evaluations, and processes involve the examination of energy input and output: electricity. Orange was the prime color used to allude to sunlight and electrical warmth.
In addition to the branding of this company, a website built on WordPress was designed and developed. The client has the ability to edit the page with updates, new technologies, etc… The staple of the website is clean grids and typography, a design voice that embodies the progressive and contemporary nature of these organizations’ niche.
http://affordableenergyconcepts.com →
